Over the last decade, the importance of influencer marketing has grown exponentially. Business Insider estimates that influencer marketing will be a $15 billion industry by 2022. According to LaunchMetrics’ “The State of Influencer Marketing 2020” report, 94% of marketers found influencer marketing ...
Blog
How Can SMEs Prepare for the May 2021 Google Update?
The May 2021 Google update is just around the corner*. It will place a significant weight on user experience for websites in the search algorithm. Hence, SEO will significantly involve giving users a more pleasant aesthetic experience as well as providing relevant content. This is called the ...
The Effects of Website Security on SEO
If you’re building a website in this day and age, you can’t do without web security for SEO. Without protecting your site with elements like SSL certificates and security patches, your SEO rating will indubitably decrease. No one wants to go on an insecure website, but why does it affect SEO to ...
Namecheap switches domain privacy providers
Namecheap, the domain name registrar, has decided to bring about some radical changes and has announced some important news. As a company that values privacy and security, Namecheap has decided to provide free privacy protection for every domain registered. About Withheld for Privacy After ...
Why Author Reputation for SEO Matters So Much for Google Search?
In 2018, Google updated its search algorithm with something called E-A-T (Expertise, Authoritativeness, Trustworthiness). This update placed greater emphasis on useful content, and authoritative sources of information. Hence, SEO Author Reputation became much more important. By extension, it ...
Nexcess’s StoreBuilder: An Excellent Solution to Build Custom Online Stores
Website builders are an incredible breakthrough in web development and are a lifesaver for small businesses and individuals looking to set up a website quickly. Not every organization can afford to hire a web development agency or have an in-house web developer. Many startups don’t even have ...
What Can You Do if Google SEO Blacklists Your Website?
Google keeps a record of the websites that violate its rules. This is the Google SEO Blacklist. If your site finds its way on that list, Google will strike it from its search results. Since most websites get their traffic from Google, this can put a huge dent in the websites engagement and ...
A New Crackdown: China’s Tech Giants Crumbling Under Government Pressure
China’s various tech giants have been feeling the pressure from government regulators as of late. By 16th March; Tencent, the payments giant had lost over $60 billion in value from its market cap. The reason: regulator scrutiny. Over the next week, Tencent failed to assure investors about the ...