Top Digital Marketing Trends 2019 – Marketing service and advice provider HerPaperRoute.com has announced their predictions for the Top Digital Marketing Trends To Watch 2019.
The annual guide discusses the growing shift that is happening in marketing, as consumers are spending money differently, and perceptions of advertising are changing. This paired with privacy concerns, shadowbanning and other obstacles that businesses faced in 2018 have made marketers seek out new and clever ways to reach customers.
HerPaperRoute Announces Top Digital Marketing Trends 2019
The Top Digital Marketing Trends forecast by HerPaperRoute details not only the platforms that are used to reach consumers but gives an in-depth look at the specific features within that really make the platform a worth-while marketing tool.
Notably, the new Pinterest communities feature and Pinterest Lens that were both added to the app in 2018 make marketing on Pinterest an all new ball game in 2019.
Pinterest Lens is a visual search tool where users can take or post a photo of an image, and be shown where the item can be purchased.
Google has its own visual search tool Google Lens, which is available through the camera app in Pixel phones.
As the report describes, Google has filed a patent on contextually disambiguating queries which aim to recognize information about an image from a voice command query.
Further development in voice search and AI (Artificial Intelligence) is also included in the Top Digital Marketing Trends 2019.
Influencer Impact On Marketing
There was an undeniable rise in popularity of influencer marketing in the past year, which continues to fuel new marketing campaigns for brands both big and small.
consumers Are becomIng more and more tired of being ‘sold to’ by big celebrities in traditional advertising of TV commercials.
As A result, social media influencers are becoming major players for businesses.
– Chelsea Clarke, founder HerPaperRoute.com
How Brands Can Improve Visibility
Growth Hacking is a common thread throughout the Top Digital Marketing Trends 2019 guide.
Many suggestions are made for how businesses can take control of their marketing success themselves, using low-cost strategies.
One of the stand-out recommendations discussed is Facebook Live.
HerPaperRoute discusses how businesses can use the live streaming feature on Facebook to improve brand visibility, while also using it to grow one’s authority.
People like seeing a real person on social media, and putting a face and voice to a brand.
Making yourself visible in 2019 is a smart resolution to strive for, and showing up in a Facebook Live cast is a great way to do it.
– Chelsea Clarke, founder HerPaperRoute.com
The Shift In Email Marketing
Another important note is in regards to the GDPR privacy laws that cam einto effect in May of 2018.
The new laws protect how the data of European citizens is stored, and affect everyone who runs any kind of business online.
In the HerPaperRoute Top Digital Marketing Trends Guide it is discussed how these changes have impacted a shift in email marketing.
Mainly, how businesses can use the legislation to improve their email marketing standards and build better relationships with customers.
