Keywords are propped up as the backbone of SEO. However, it’s not just about stuffing the right keywords in a web page or a blog post that matters. It’s also knowing which keywords will get you the most traffic.
Choosing these keywords isn’t just a matter of selecting the most popular phrase. It’s also about looking at the competition, search volume, etc. However, other than normal keywords, there are others that can boost your SEO. These are called LSI Keywords. LSI Keywords are to normal keywords as tributaries are to a river. LSI Keywords are SEO boosters.
What are LSI Keywords?
LSI (Latent Semantic Indexing) is a technology that was invented in the 1980s. What it is used for today is to find relationships between different words in a document. This helps understand what the correct meaning is. So, briefly, LSI keywords enable computers to learn the context of a text just like humans.
Benefits of LSI Keywords
LSI Keywords provide similar benefits as keywords do. They improve search engine rankings and make your content more relevant. They ensure that your site browsing time improves since more relevant content is on the page. LSI keywords make it easier for Google to seek out similar queries and thus match your content nearly perfectly to a question.
This obviously results in lower bounce rates and improved SEO. Your website also gains more credibility since more people are looking at your website as relevant to their queries. This means that your website can gain much higher authority for niche categories due to LSI keywords.
How to Choose the Best LSI Keywords?
Choosing the right LSI keywords is not as simple as you think. LSI Keywords are SEO boosters so choosing them is an exercise in marketing. You have to choose keywords that have a high search volume, yet maximum relevance to the content. Hence, you need to understand intent and context.
What is Your Intent?
Intent is basically what the user wants or needs to find when they input a query in a search engine. People can search for their answer specifically or begin at a general subject and make their way to their answer. You need to account for both.
If people want to carry out a simple transacting or task, they usually search for phrases with transactional content. Hence, phrases about hiring a company or getting a specific service, or buying a product come up.
Make sure you know the intent of your target audience before you choose your LSI keyword.
What is the Context?
You will have to use LSI keywords which are very relevant to your content. This will help a search engine rank your page in the SERPs. For example, if you’re promoting a web design service, then your LSI keywords should relate to the topic.
Don’t use as many relevant LSI keywords as possible however. Choose ones that can fit into your content naturally. Choose the ones that convey the most meaning and remove anything irrelevant.
Using LSI keywords will naturally elevate your content beyond the normal SEO. So use them, but the right way.