SEO doesn’t just stop at finding the right keywords. That will only get your customers to click the link. However, SEO also matters when keeping your visitors interested in the web pages they are visiting.
The longer they stay on your web page, the more likely they are to buy something or purchase a subscription. It also bumps up your site’s search rankings since the longer they stay on your site, the more your bounce rate decreases. Here is where great web design tips can boost traffic on your site.
1. Assign Structure to Your Content
Structure is more important than you would think. The reason why BuzzFeed became so popular with those listicles is because they relied on structure and content. Their listicles always had minimal text, a clear heading and an eye catching image for every numbered or bullet point.
That made their content easy to skim, understand, and ingest. Web design functions similarly. Having short blocks of text paired with an image works great. Large blocks of text without spacing and no images is always boring.
In most cases, when you’re promoting a product or a service, you need to make your message easy to understand. Nothing does that better than minimal text, multiple headings and sub-headings, and images.
It just makes everything much easier to comprehend.
2. Design for Mobile Devices
According to Statista, 50.81% of all global web traffic originated from mobile devices (excluding tablets) in 2020. This is the first time that mobile browsing tilted towards a majority share in web traffic. It only proves what people have been predicting for a long time, that the internet will become a mobile-dominant space.
Hence, designing your website to be mobile-friendly is most certainly not optional any more. So do yourself a favor and always design for functionality on mobile platforms. This is perhaps the most essential SEO web design tip here.
3. White Spaces are Essential
This point goes back to structure. Leaving spaces between content that are even contributes a lot to page structure. Uneven spaces or no spaces at all gives a page an odd look. Evenly spaced content and large white spaces gives a web page symmetry. It can only enhance your chances of appealing to new users.
4. A/B Testing Always Helps
A/B testing is a great tool to try which look works best on a web page. This can be to try out new font styles, font sizes, colors, banners, themes, etc. Splitting traffic between two versions of the same web page can essentially score how well the audience is responding.
This simple trick can boost traffic for your entire site over time.
5. Assign Standard Dimensions for Images
Your page loading time directly affects your SEO. The longer a page takes to load, the quicker people click off. Hence, keeping your website as light as possible is in your favor. So keeping standard dimensions for images is a great way to keep your website’s media in check. It’s also a good way to ensure your website stays clearly visible on mobile device screens.
Using these 5 web design tips, you can boost traffic as well as rise in the search result rankings.
