Email marketing is an essential part of marketing for a small business. It encompasses not just your updates and special offers, but messages to the most valuable clients and customers.
Today, there are several email marketing tools online that make the job a lot easier. Here are some of the best tools for email marketing available to you today.
As is obvious from the title, this isn’t just a great email marketing tool, but for all marketing channels. It’s an extremely comprehensive tool which covers nearly every aspect of email marketing as well. Using the data that you get from all the different channels, you can design better, more personalized emails for your customers.
You can also use advanced targeting, split automations, and a very easy drag-and-drop builder. The price is also extremely reasonable for enterprises, based on what features you order. This is clearly one of the best email marketing tools.
Marketo was recently acquired by Adobe and offers omnichannel marketing, including email marketing. The full feature software can handle digital advertising; social media, account based marketing, and of course, email marketing. For the largest marketing operations, this is the perfect tool.
Eloqua is part of the Oracle suite now. However, its claim to fame is that it can work with every other tool in your marketing belt. It has more than 700 integrations which really ups the game of your email marketing campaigns.
Your marketing process becomes more personalized, streamlined, and effective due to these integrations. Also, its emphasis on B2B marketing really makes it stand out.
HubSpot is perhaps the most well-known marketing tool on this list. However, that doesn’t mean that it’s not still a game changer for companies. It discerns itself from the others because it is focused on inboud marketing. It is one of the best email marketing tools because it offers such great tools for search marketing.
You can access that data and personalize emails and send specific messages to contacts that yield the best results. Then there’s the added benefit of Sales and Service Hubs.
Pardot isn’t really the cheapest on the list, but it’s also not the most expensive. Depending on automation and depth of analytics, it can cost you several hundred dollars every month.
It’s now part of Salesforce, and is tailored to the services and products of B2B marketers. It supports B2B analytics, account-based marketing solutions, etc. Plus, with the Salesforce integration, it now offers a great suite of products that can boost your sales and marketing. This goes beyond just email marketing, but it’s also a great tool for that as well.
Using either of these tools for email marketing will allow you to more effectively sell your products and services.