Data is the new oil; as everyone keeps saying. Collecting and analyzing data to create, improve, or modify products and services, is a standard practice these days. Businesses without services that can extract insights from data will suffer in the long run.

So, if you’re starting a small business today, here are 5 great data analytics platforms that you can use.
1. Tableau Desktop
Tableau Desktop is gaining steam all around the world. You can use data to solve more complex problems with this tool and uncover new insights very easily. A couple of clicks will lead you to hundreds of data sources, both in the cloud and on-premises.
The interface is also extremely intuitive, and filled with drag-and-drop functionality. If you’re uninitiated in the data driven space, then this is the tool for you.
2. Looker
Looker is part of the browser based data analytics platforms. It operates 100% in database and capitalizes on the newest tech in data analysis and collection. With the new modeling language it uses, you can get results in real-time and do it all in the cloud.
3. Microsoft Power BI Desktop
Power BI Desktop is an extremely well-known tool that is built specifically for business applications. There is even an iOS and Android application for it, for mobile users. You can use it to embed fully interactive reports onto your applications and share content with other users.
With a very easy-to-use interface, the tool can visualize data, place them where you want to, and publish immediately. If you’re looking for ease of use, there is no better platform.
4. Domo
Domo covers all the bases for data analytics platforms. However, it goes one step beyond and digitally connects all the employees, data, and systems. It promotes collaboration and thus, bulk data collection to improve efficiency through insights.
Domo can be found at some of the world’s leading names in retail, entertainment, and manufacturing.
5. Sisense
Sisense is a popular analytics platform being used by new brands like Wix, and by trusted ones like Nasdaq and Philips. The tool makes it easier to mash up data from your entire landscape and extract incredible insights from it.
It can fetch data from the cloud, on-premises, or both, and extract useful, actionable information from it. Not only that, but it securely connects and ingests data into data warehouses to act as a single storage.
Using the data, you can build great visualizations and actionable applications using widgets, and add-ons. Beyond that, Sisense also helps companies with embedded analytics and custom apps, as well as web portals.
If you’re using either of these tools to improve your business’ products or services, you’ll benefit tremendously. They’re not just some of the data analytics platforms on the planet, but they’re continuously evolving. They have all the features for visualizing, collecting, and analyzing data that you will need to boost sales and profits.