Postmark, the popular email delivery service, recently completed a significant migration from colocated data centers to Amazon Web Services (AWS), marking an important milestone for the company. This ambitious project aimed to address the evolving needs of the product, improve scalability, and ...
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The Small Business Guide to Marketing on TikTok
As of June 2020, TikTok introduced a self-service advertising option akin to Facebook and Google on their platform. Hence, small businesses are now free to use TikTok marketing strategies as with other social media. In 2020, TikTok’s revenue generation topped $1 billion. The app’s value is ...
Most Anticipated Video Games of 2021
Since the Xbox Series X and the PlayStation 5 launch, the videogame world has been quiet. There have been no major releases since the disaster that was Cyberpunk 2077 last year. However, 2021 promises to be different. So, here are 6 of the biggest, most anticipated videogames of ...
Why is Influencer Marketing so Important for SMEs Today?
Over the last decade, the importance of influencer marketing has grown exponentially. Business Insider estimates that influencer marketing will be a $15 billion industry by 2022. According to LaunchMetrics’ “The State of Influencer Marketing 2020” report, 94% of marketers found influencer marketing ...
How Can SMEs Prepare for the May 2021 Google Update?
The May 2021 Google update is just around the corner*. It will place a significant weight on user experience for websites in the search algorithm. Hence, SEO will significantly involve giving users a more pleasant aesthetic experience as well as providing relevant content. This is called the ...
The Effects of Website Security on SEO
If you’re building a website in this day and age, you can’t do without web security for SEO. Without protecting your site with elements like SSL certificates and security patches, your SEO rating will indubitably decrease. No one wants to go on an insecure website, but why does it affect SEO to ...
Namecheap switches domain privacy providers
Namecheap, the domain name registrar, has decided to bring about some radical changes and has announced some important news. As a company that values privacy and security, Namecheap has decided to provide free privacy protection for every domain registered. About Withheld for Privacy After ...
Why Author Reputation for SEO Matters So Much for Google Search?
In 2018, Google updated its search algorithm with something called E-A-T (Expertise, Authoritativeness, Trustworthiness). This update placed greater emphasis on useful content, and authoritative sources of information. Hence, SEO Author Reputation became much more important. By extension, it ...