China’s various tech giants have been feeling the pressure from government regulators as of late. By 16th March; Tencent, the payments giant had lost over $60 billion in value from its market cap. The reason: regulator scrutiny. Over the next week, Tencent failed to assure investors about the ...
Blog
What Does the May 2021 Google Update Mean for SEO?
In May 2021, Google is scheduled to launch a major update to its search algorithm. The update is centered on user experience and will include many invisible as well as visual changes. This will inevitably have a big impact on SEO. Here is a breakdown of the update and its potential effects on ...
What Is the Keyword Golden Ratio: The Best Tool to Rank Content?
Keywords have always been at the center of SEO. However, they haven’t remained the same throughout the last two decades. Placing keywords at the right point on a web page and spacing them out is more of a science today than an art. Here enters the Keyword Golden Ratio. It’s a mathematical way ...
LSI Keywords: SEO Boosters People Ignore
Keywords are propped up as the backbone of SEO. However, it’s not just about stuffing the right keywords in a web page or a blog post that matters. It’s also knowing which keywords will get you the most traffic. Choosing these keywords isn’t just a matter of selecting the most popular phrase. ...
5 Mistakes that Cripple Blogs
Blogging has become ubiquitous these days, and that’s why it’s so hard to stand apart and stand out. Chances are, your niche is already taken. So instead of regurgitating the same content, try to write differently. So don’t go making rookie mistakes. Instead rise above, and create something that ...
4 Important UX Factors in Web Design
User experience plays an integral role in the success or failure of a website. With the correct choice of UX, you can improve audience perceptions, time spent browsing the site, and how users feel about using your company after they leave. For obvious reasons, optimizing your website’s UX should ...
5 Reasons Why Live Chat is Important for Customer Support
According to Forrester, consumers who use live chat are 2.8 times more likely to convert than those who don’t. The truth is, most customers prefer live chat over social media, email, and even phone support. You don’t have to be a sales expert to know the answer to this mystery: live chat is ...
Web Design Mistakes to Avoid in 2021
When prospects first visit your website, they’re mostly just scouting for potential red flags – and bad website design is one of the first giveaways that they’re better off taking their business elsewhere. The good news is that creating a flawless website isn’t hard in 2021. You just have to be ...